Are your emails optimized to deliver the best experience when viewed on mobile devices? Are the landing pages you're calling them to visit optimized for mobile?
Email and Mobile – Quite Possibly the Ideal Marketing Marriage
Posted by prussakov under MarketingFrom http://www.prussakov.com 4600 days ago
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4601 days ago
I completely missed this infographic and research yesterday so thanks for sharing it on www.bizsugar.com.
Mobile and email are perfect partners, I agree. I shared a stage last month with a web development company which pretty much suggested that we create mobile versions of our website rather than mobile apps. They explained that it was all down to the individual business and their needs.
They recommended looking at your analytics to see how many people view your website using mobile devices to help you prioritise whether you need to design your site and email marketing for mobile...today or yesterday! I think it's a matter of time before these two invite others to their wedding or that people are scrambling to get an invite!
Thanks for sharing - it really has made me think more about it.
Take care,
Denise