The following is a review of the seminal article, "Ending the War Between Sales and Marketing Analytics" in the Harvard Business Review, authored by Philip Kotler, et al. The original piece is almost 5,000 words, so we thought you'd appreciate this "book review."
Ending the War Between Sales and Marketing Analytics [Article Review]
Posted by
piggottmichael under Marketing
From http://blog.listenloop.com 3601 days ago
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