BizSugar.com › Marketing › Establishing Guidelines for a Content Audit

A major concern for online marketers in 2014 is to ensure that your site is offering information that is unique on a site level – and hopefully on the web as well. *Queue* — the CONTENT AUDIT.

It’s a crucial step in making sure your site is offering useful and up-to-date information for users. In an industry where the best strategy was once to target every keyword you wanted to rank for with its own piece of content, this is a game-changer.