Esurance Gave Away $1.5 Million. What Was Their Social Media ROI?

Posted by prussakov under Marketing
From http://www.prussakov.com 3940 days ago
Made Hot by: deanuk on February 10, 2014 5:58 pm

With their post-Super Bowl ad, Esurance did something innovative with the money they saved, as well as bridged the gap between the offline (TV) and the online (Twitter, YouTube, website), but also reaped some interesting results as far as the social media ROI from the TV ad. The results (and how they stack up) in this post.

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Comments

Written by kingofcontent92
3939 days ago

1.5 million dollars? That is a big sum. Really is that companies nowadays have made large investments just to make sure that they are known so that they can make more profit out of it.

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