BizSugar.com › Marketing › Evaluating Twitter – Great Tools for Social Monitoring

Twitter is the new direct mail. Or so it seems. Every business and their dog are getting on the bandwagon. And there are lots of reports of successes. But how do you know that the time you invest on Twitter is effective? If you aren’t on that particular bandwagon yet, take a look at my blog about why you should use social media for your business.