It feels like today we have more data than any of us have any clue what to do with, including yours truly. There are so many metrics at our disposal, and all from a variety of sources, from our websites, social media, advertising, a/b testing… the list goes on.

So which metrics are the most important when it comes to measuring your marketing? We asked 13 marketing experts, if they had to pick just one, what would be the most important marketing metric that they would measure?





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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!