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How Can the Little Guy Stand out on the HUGE World Wide Web? You guessed it! Video of course! Why video? I have stated this before but it bears repeating:""Online video is the future, the latest trend, and continues to rise in popularity. Key indicators point to corporations embracing online video as an essential marketing tool. In a 2008 Interactive Marketing study, Forrester Research predicted a compound annual growth rate of 72% through the year 2012 – the most robust of all interactive investments. Online video is expected to grow significantly more than search engine marketing, display ads, and email marketing."