Fail to the Redskins - A Premium Brand Gone Awry | Small business news; tips; networking

Posted by ryantaft under Marketing
From http://marketri.com 5065 days ago

Growing up in the Washington DC suburbs, there wasn’t a choice as to which football team I would follow. Eight times a year, my mom would load my brother and I up with Redskin jackets, jerseys, gloves and hats and off we would go with my Dad to the one and only RFK Stadium. Yes, I could sing the Team’s fight song at age 3 and there were no boundaries to my passion for the Washington Redskins

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by yoni67
5065 days ago

Love it! the demise of a proud sports team definitely fits the mold of a brand gone bad. First thing they might want to do is chang their name...maybe to something more PC. Redskins? Yup, they're Native Americans. Would be like a team (stand by for Jewish reference...I'm Jewish) The New York Money-Grubbers or the New York Hooknoses. Imagine a name referencing racial traits of African-Americans or Hispanics.

With a proper name they can be proud of it would be time to rebuild them into the dynasty they once were. BTW: I loved that Riggins!

- 0 +