BizSugar.com › Marketing › Finally - A Guide to measuring Email Marketing that's actually FUN [SlideShare included] - The Best of Email

One of the reasons that Email Marketing is so popular is because it's so measurable compared with other marketing channels. And if you know how to measure it, you can constantly review and optimize your efforts as you go. This FUN SlideShare guide might just make you fall in LOVE with Email Metrics.