BizSugar.com › Marketing › Five Essential Steps for Handling Customer Data Responsibly

Experienced marketers have learned that bombarding customers with emails and otherwise misusing their customer data is a great way to chase them away. In addition, storing large amounts of sensitive customer data creates a tempting target for cyber-criminals, especially smaller companies who may have less robust security measure in place. As a result, successful marketers today have learned to strike a balance in how they use personal customer data: while it represents a goldmine of opportunities, using it wisely means doing so in a way that only boosts the customer relationship. So what should marketers do to ensure they are using their customer data responsibly? Click the headline above for five essential steps to guide you.