For decades, law firm branding in the United States was simple: take the last names of the key equity partners, pick a font, and you have a name, logo and a brand. Such simplicity has one very important drawback – it’s ineffective. Here's what law firms should do instead.







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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!