BizSugar.com › Marketing › Four Common Logo Design Mistakes

Your logo design sets the tone for your whole company. The design of your logo is the first impression potential customers have of your business. Rather you have a store front or just a business card and a website; your logo design will speak volumes about you. What kind of first impression do you want to make on new potential customers? Do you want to be seen as professional, detail orientated, up-to-date, and creative; or does your logo tell your customers that you are lazy, cheep, outdated, and uninterested? A good logo design should be timeless. It should represent your passion for the business, and tell your customers that you are worth their time and money. A cheap unprofessional, poorly designed logo does just the opposite.