BizSugar.com › Marketing › Four Reasons Why You Think Marketing Doesn't Work and How to Fix it

Most people make the mistake of confusing advertising with marketing. Yes, advertising is a part of marketing, but it is actually a very small part. It is the last piece of a puzzle, but thanks to an abundance of advertising sales reps, we often start with advertising. The result is general failure and frustration. Starting with advertising is like trying to drive a car with no engine. No matter how great the tires are and how shiny the body is, you’re not going anywhere.