BizSugar.com › Marketing › Four Steps to a Successful Marketing Plan

Most small business owners do not think they can afford big marketing plans. To them, marketing is advertising, and everyone knows that advertising is expensive. Of course, advertising is an important element of marketing strategy. But, there are numerous low-cost tools and tactics that a small business can use to increase their visibility and attractiveness to potential customers. And, all that is required to access these tools and tactics is research, planning, preparation, and execution.