BizSugar.com › Marketing › From Don Draper to Sheldon Cooper: The Transformation of CMOs

Is marketing becoming more science than art? "It’s partly about the creative, for sure, but it’s also (and arguably mostly) about campaign optimization and automation made possible by a plethora of marketing software, which are now as much a part of the modern CMOs arsenal of tools as all of the “creative” tools they have traditionally used in the past."