BizSugar.com › Marketing › Fundamentals of Brand Personality: 4 smart ways to make your brand memorable

Building a brand identity is a marketing necessity, regardless of the size of your business. It’s how your customers will remember your company, and it plays an important role in keeping them coming back again and again. Your “brand” is a separate entity from your products or services — it’s actually the image of your company from the customer’s view. There are many ways to build a corporate identity — through a logo, business cards, a website, brochures, and advertisements, to name a few. But how do you make sure that your brand is noticed and well received by your target audience? We suggest these ideas to give your brand its own unique identity