BizSugar.com › Marketing › Gap Bridged: Incentive Affiliates & Pay-Per-Lead Programs

For ages there has been an inherent disconnect between the promotional method an incentive affiliate uses, and the end goal of every pay-per-lead program -- or that of generating "potential sales contacts". After all, when the chief end-user motivator is cashback, points, virtual currency, or anything of this kind, it is very hard to reap quality leads (or contacts that are TRULY interested in your product/service). Now it looks like we finally have a good solution to the problem...