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Gap Logo Flap a Lesson in Branding

Posted by promodiva under Marketing
From http://propabranda.com 5157 days ago

You don't have to be Don Draper to know that some things don't need to be updated -- they're classic and timeless.

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Comments

Written by promodiva
5157 days ago

I know! Helvetica? Really? By comparison, the entries in the 99Designs unsanctioned contest were a HELL of a lot better.

- 0 +

Written by businessavante
5157 days ago

Phew! The new logo was beyond awful! Were they nuts?

businessavante

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