BizSugar.com › Marketing › Give Your Customers More By Giving Them Less

With an endless array of choices, we should feel amazingly free. No matter what we might want, there is an option for us to fulfill it. The more choices we have, the better satisfied we should be because we can choose exactly what we want. This is not the case. More options, more choices, are restrictive. In fact, some of your customers might be happier if you gave them less. Two Kinds Of Decision Makers Barry Schwartz is the author of the article “The Tyranny Of Choice“ (before later writing the book The Paradox Of Choice: Why More Is Less). He [...]