BizSugar.com › Marketing › Global Trends in 2D Tagging

One strong reason codes have such a high rate of adoption in Japan stems from the fact that most phones are shipping with proper scanning applications already on-board. Add to that the relatively high percentage of the population relying solely on mobile devices for most day-to-day activities. There, standard code technologies reduce the fragmented landscape we see here in the US (at my last count, there are 39 different companies vying for US 2-D superiority with some clear winners already)