Google Analytics: How to Define Website Goals

Posted by Pixel_pro under Marketing
From http://www.pixelproductionsinc.com 3362 days ago
Made Hot by: kingofcontent92 on September 10, 2015 7:24 am

Goal Types

Google Analytics lets you define four different goal types:

Destination. A specified web page loads. Most commonly, this is the “thank you” page at the end of an ecommerce transaction but could also be the page that appears once a site visitor submits a contact form for a lead generation landing page.

Duration. User sessions on your site that last a specified minimum amount of time.

Pages Per Session. A defined minimum number of pages load. This metric measures visitor engagement and represents the number of pages a site visitor views per session.

Event. The user conducts a specified action, such as viewing a video or clicking on an ad.