Great brands don't just happen. Here’s how to create one that's both current and built to last.

Posted by noyalizor under Marketing
From http://www.viola-notes.com 3528 days ago
Made Hot by: leonesimmy on March 11, 2015 1:26 pm

Creating a brand that people love takes a lot of effort and discipline. You have to have a great product but that’s just the start. The rest of the process can be broken down into 6 main steps (described in this post by a branding expert): Strategy, Name, Manifesto, Tagline, Logo & Visual identity.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by AngelBiz
3526 days ago

I like that you are putting strategy in the front. Your entire brand planning has to follow from the overall strategy for your business and product. Only then will you be able to align all the elements with what your business stands for. This is how great brands like Apple and Nike are built.

- 0 +

Written by lyceum
3526 days ago

Jonathan: Thanks! :)

- 0 +

Written by jonhester39
3526 days ago

Way to go Lyceum, what flavors of tea will you have?

- 0 +

Written by jonhester39
3526 days ago

How interesting, I will keep an eye out for you.

- 0 +

Written by lyceum
3526 days ago

Jonathan Hester:

I will have pure teas (black, green, white, etc.), with natural flavors from the plantage / location / soil / manufacturing process, and so on! ;)

- 1 +

Written by lyceum
3526 days ago

Noya: Great post on how go from a brand strategy to a visual identity. I have to work on the strategy and process plan for my tea hobby business project. I have the name, manifesto, tagline and logotype in place. Your infographics will help me to keep focus on the right things during the launch of my own personalized tea brand.

- 0 +