BizSugar.com › Marketing › Group Deals Are Growing Strong

Has your business ever offered a group deal via a site such as Groupon or LivingSocial? Despite some reports of backlash against the programs, new data from MerchantCircle’s 7th survey of U.S. small business owners shows that group deals are growing steadily in popularity among small businesses. As of December 2011, nearly 12 percent of local merchants reported they had offered a daily deal at least once. That’s an increase of one-third (33 percent) since June 2011.