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“Done poorly, guerrilla marketing can make your company look like a nightmare. Donecorrectly, it is one of the single most powerful marketing tools.” – Experiential MarketingForum

Guerrilla Marketing, which is an alternative form of marketing, was a term coined by Jay ConradLevison in the early 1980s. This form of marketing depends mainly on time, energy andcreativity than on hefty marketing budgets and flashy advertisements. Guerrilla Marketing is different from the conventional marketing process because it interacts with the consumers at a personal level.