BizSugar.com › Marketing › Has Social Media Ruined Marketing? How Hype Has Blinded Us to the Value of Traditional Marketing - CommPRO.biz

Over the past decade, business owners have been hit fast and furious with new social media marketing must haves.These avenues have been taking an enormous amount of time and resources away from focusing on traditional marketing, such as print media and radio. In addition, SEO (search engine optimization) is now being underemphasized as marketing consultants and media alike try to ride the social wave. But underneath the glimmering surface, and past the stories of the wealth and fame made by those who jumped on the social media wagon, lies a seemingly hard to understand survey.