You want more effective marketing, right?Contrary to popular belief, even great products need to be marketed. You know that’s true when a company as creative and successful as Apple spent over $1 billion on ads in 2012.





Comments


Written by Gamelan
3314 days ago

#4 is so spot on . . . organizations can create social media accounts in a flurry of good intention but then forget the follow through around day 2 or 3. And, when they do post, some of them post only from a narrow, "blinders-on" perspective.

You have to ask why am I creating this social media account and why would people want to engage with it?



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Share your small business tips with the community!
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