BizSugar.com › Marketing › Holiday Shopping Season Is Here – Are You Ready for Free Shipping Day?

Last year free shipping took on greater importance than ever for ecommerce websites. With price issues foremost on consumers’ minds last holiday season and again this year, many shoppers won’t even consider buying from a site that doesn’t offer free shipping (I know – I’m one of them). In fact, one recent survey showed that 90 percent of consumers spend more when offered free delivery, while nearly half will abandon their shopping cart if met with high shipping fees at checkout.