BizSugar.com › Marketing › Hootsuite vs Buffer – The Heavyweight Social Media Showdown

Social media has become a main focus for marketing departments, regardless of the organisation’s size.

A strong social media presence leads to brand awareness, strong customer relationship management, target market expansion, valuable feedback and a boost in web analytics.

While this may be true, you can’t achieve anything by just simply being on the most popular platforms, such as Twitter, Facebook, Instagram, LinkedIn, etc.

It is essential to have strong social media skills in order to engage, listen and respond to your target audience.

Probably the most common problem in terms of social media is time management.

Experience has taught me that the most important skills are planning ahead and being organised.

However, with so many different networks to manage at the same time it’s very difficult, if not impossible, to be organised.