BizSugar.com › Marketing › How Airbnb Uses Email To Build Brand Trust

A few years ago, the idea of opening up your home to a stranger (or staying in a stranger’s home) in a foreign city or country wasn’t something very many people would gamble on. But Airbnb built their business on exactly that: Connecting those with spare rooms, couches, or apartments with those looking to stay for the night.

With an estimated value of over 25 billion, everyone wants to know: What’s the secret to Airbnb’s disruptive, innovative success?

Trust.

Airbnb takes the stress out of traveling—and the potential high costs of a hotel room—and allows travelers to make a human connection with a local. They make this work based on trust and brand equity.

Even if you’re not a unicorn Silicon Valley darling, you can leverage Airbnb’s email marketing best practices to build up brand trust and deliver contextual, relevant experiences to your subscriber. Let’s dig into their emails at each stage of the funnel: