BizSugar.com › Marketing › How And Why To Create User-Specific Content On Your Site

User-specific content is a great opportunity to boost conversions.

A good example is how we increased email sign-ups at UK Linkology. By offering category targeted lead magnets we more than tripled our email sign ups and that increase in conversions has held steady.

In this post, Brenda Barron shares why user-specific content is important, and gives a number of examples of the type of user-specific content you can create.

She also shares a bunch of tools that can help.