BizSugar.com › Marketing › How B2B Marketers Can Create A Content Marketing Strategy

As you’ve probably guessed, B2B buyers are perusing your website for more than just pricing information. Or at least you hope they are. The longer visitors stay on your site, the more chance you have to win the sale—so creating web content that gets visitors to stick around should be a top priority for your small business. According to the Content Marketing Institute’s B2B Content Marketing 2015: Benchmarks, Budgets, and Trends – North America, 86 percent of B2B marketers use content to attract and retain customers, but less than 40 percent think their content marketing is effective.