BizSugar.com › Marketing › How Can Marketers Use Business Analytics to Make Decisions

Business analytics can be used in a number of ways to better a company, from hiring practices to streamlining workflow to customer targeting, and well beyond. In short, business analytics is collecting data to draw conclusions that can be acted upon to improve efficiency for a given part of a company. For marketers, the information gathered is a priceless tool to use when evaluating successful practices and enacting new ones. Here is a closer look.