BizSugar.com › Marketing › How Can You Market Green Products and Services to Today’s Consumers?

Consumers still care about buying environmentally friendly products and services, but they’re skeptical about companies’ environmental claims and reluctant to spend money on green products in today’s tight economy. The 2012 Cone Green Gap Trend Tracker found that just 44 percent of respondents think companies are telling the truth when they make green claims—and 77 percent are willing to boycott companies that mislead them.