BizSugar.com › Marketing › How Charmin Uses Humor to Sell You Toilet Paper

Toilet paper isn't the most exciting product but Charmin has done a killer job of creating fun and memorable campaigns that make them stand out from the crowd (and in the supermarket aisle).

What's their secret?

1. Memorable content

2. Shareable content

3. Likeable content

And some fun humor, of course.

Read this article for 3 tips on following Charmin's strategies in your own marketing campaigns.