BizSugar.com › Marketing › How Click Fraud can affect the performance of your Google Adwords Campaigns (infographic)

When Google AdWords was launched in October 2000, it’s safe to say that it changed online marketing forever. Now sixteen years later it is an integral part of many companies marketing activities.

However, just as businesses are enjoying the benefits of using AdWords’ pay per click service, there are certain individuals and organisations out there who are willing to exploit it in more negative ways – namely click fraud.