BizSugar.com › Marketing › How Creative People Get Their Best Ideas

Great ideas are always in-demand yet hard to come by. Everyone wants one, but no one’s been able to invent a tried-and-true process for securing The Big Idea. Brilliant solutions (unlike electricity) are not the product of flipping a switch.
In fact, more often than not inspiration comes at unexpected moments outside of the office or studio; which is why we recommend these brilliance-inducing activities that can be helpful in materializing great ideas. After all, in the words of Jack London, “you can’t wait for inspiration, you have to go after it with a club.”