BizSugar.com › Marketing › How Effective is Pay-Per-Call Affiliate Marketing? CTR, Conversion, AOV Data

Wondering about the effectiveness of pay-per-call as a performance marketing model? CTR rates go up 250% after including phone numbers in paid search search ads; call-to-conversion rates (CR) range from 30% to 50% (as opposed to 1%-3% for click-to-call CR), while average phone order values end up being 1.5-2x higher than online orders. More in this post...