BizSugar.com › Marketing › How Entrepreneurs Can Identify Their Brand

In my last article I explained why it was so essential for entrepreneurs to brand themselves. Not only to create relationships with customers but also to provide strategic focus to you, the business owner. If you have been in business for a few years, you have a brand. Even if you feel you haven’t done any marketing, you stand for something in the minds of your customers and others who interact with you.