BizSugar.com › Marketing › How Event Marketers Can Take Advantage of Google Places API

Google has been making a number of tweaks to its Places API as of late. In early May, the company introduced autocomplete, which brings the same functionality that automatically completes the search query for a user to the API. Around the same time, it added new and improved search functionality, an addition that ultimately benefits developers, businesses, and end-users. Recently added to the menu is full-on support for events, another addition that event marketers can use to their advantage.