How Global Marketing Is Different From International Marketing

Avatar Posted by Sian Phillips under Marketing
From http://tweakyourbiz.com 3736 days ago
Made Hot by: blogexpert on September 9, 2014 1:10 pm
By Emad Rahim

Let’s quickly clarify a few things before we get into the nitty gritty of international marketing and global marketing. Both terms sound similar, right? And the word ‘global,’ in a way, correlates with ‘international,’ right?

But the correct answer is ‘no’. They are not analogous.





Comments


Written by ups1984
3731 days ago

Thanks alot...great article. I used a number of things in my marketing lectures for BBAs.



Written by tiroberts
3733 days ago

Interesting concept and explanation of the differences between the two. Thanks for sharing with us.



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