How Lowe's Is Creating an Engaging Customer Experience

Posted by techmedia under Marketing
From http://maximizesocialbusiness.com 3978 days ago
Made Hot by: fundpr on January 5, 2014 1:11 pm

The best possible outcome from a social, local, mobile (SoLoMo) strategy is a differentiating customer experience. While this may sound obvious it remains elusive for many businesses. My friend and fellow contributor Craig Jamieson raises the stakes well beyond simply meeting expectations.

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Comments

Written by Inspiretothrive
3973 days ago

I've experienced this first hand! I was shopping there - checked into Foursquare and shared via Twitter, They immediately asked what I needed and what I was buying. They asked me to share paint photos and then received emails later for reviews and deals. A very well rounded social network team they have in place at Lowe's.

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