BizSugar.com › Marketing › How Loyalty Marketing Can Earn For Your Business, 5 Basic Rules to Build Profitable Relationships

The business of loyalty marketing is continuously evolving, and since the arrival of the Internet, the boom of interactive data capture technology, and the mass multiplication of social networks, we cannot deny that the traditional tools and less traditional procedures for mass marketing are not as effective, or generally do not generate as much of a relative return on investment as before.