BizSugar.com › Marketing › How Marketing on Twitter Can Help Boost Holiday Sales

Is social media going to be a big part of your holiday marketing plans this year? True, it’s already December, but the beauty of social media is if you haven’t yet planned a holiday strategy, you still have time. Russ Laraway, head of small-business accounts at Twitter, says the research shows there’s a “huge opportunity for small businesses to connect with their audiences on Twitter in order to keep their brand top of mind during this key shopping season.”