BizSugar.com › Marketing › How Marketing Professionals Are Generating Greater Actionable Insights

If over-analysis leads to paralysis, then the best marketers have found the elixir to this great challenge. In a data-driven world, metrics matter. Marketers truly understand that the proof of the pudding is in the numbers – figures and statistics. By creating an action-plan for all this data, effective marketers can put a business’s objectives into practice.