BizSugar.com › Marketing › How Much Money Do You Really Need To Build An Inbound Marketing Strategy?

Inbound marketing has been heralded as one of the most affordable approaches to marketing and advertising, and by some more extreme proponents as the only viable approach to marketing in the modern era. The idea is to draw customers in naturally, not by overwhelming them with advertising, but by merely offering what they’re looking for, when they’re looking for it, in the form of information and/or entertainment.