BizSugar.com › Marketing › How personal branding is replacing resumes and cover letters

The approach to finding a job, particularly in North America and Europe, has remained quite traditional for some time.

The process typically looks like this: find a job posting that is compatible with what your personal career goals are, create a resume to be submitted to the HR department, and write a cover letter that describes what your goals are and what your background is to show how compatible you are with the role.