BizSugar.com › Marketing › How Personas and Content Produce Sales Qualified Leads

Once you do an interview with some of your clients (people that have turned into leads), you realize some interesting facts about them. Such as:

They hire you to save time
They don't want to worry about the best person to hire, they just want to do it
They are less worried about money than you thought
They don't want to do the research themselves