BizSugar.com › Marketing › How Pokemon Go And A Backlinking Strategy Helped One Company Strike Gold - Bitly

This is what happened in the summer of 2016 for Nintendo and Niantic, the companies behind Pokemon Go. The augmented reality mobile game became a global phenomenon, almost overnight.

Other times in business, gold may just strike a company.

At least that’s what it felt like at AppInstitute in the summer of 2016, when we published a piece of Pokemon-related content on our website that garnered so much response it crashed our servers. OK, when I put it that way it doesn’t sound quite like gold—especially when compared to the billions of dollars Niantic made with their app. But, still. This Pokemon thing was a big deal for us. Maybe a little background would help...