How Segmentation Could Have Saved The Orient Express (and maybe your business, if it's off track) | Small business news; tips; networking | BizSugar

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How Segmentation Could Have Saved The Orient Express (and maybe your business, if it's off track)

Posted by zimana under Marketing
From http://zimana.com 4889 days ago

Story on the demise of the Orient Express and how its lost customer segment may have been its undoing - a small lesson for small business owners about hanging on and reinvigorating your client base

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