Today, Megan and I talk to Ken Ungar, Founder & President of U/S Sports Advisors. Ken is a "newsjacking" expert and author of the book Ahead of the Game: What Every Athlete Needs to Know About Sports Business.
Newsjacking, which Ken defines as "When a brand takes advantage of a popular story or topic and inserts itself in the news cycle," is becoming an increasingly popular tactic for companies that want to ride the wave of someone else's popularity.
But can newsjacking work for YOU?
How Small Organizations Can Newsjack Breaking Stories & Get Noticed!
Posted by jwspeaks under MarketingFrom http://www.selfishgiving.com 3526 days ago
Made Hot by: bizyolk on February 6, 2015 1:23 pm
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3523 days ago
3523 days ago
Take the example of the convenience store chain I use in the post. With the Ice Bucket Challenge raging in the news, they saw an opportunity to help the cause with $$$ and themselves with favorable press. The vehicle? Bags of ice from, which they donated 20 cents from every bag sold.
The challenge is to follow the news and find those places where you can insert yourself effectively and appropriately. My focus is on cause-related opportunities, but it's only one example!
Joe
@joewaters
[email protected]
3523 days ago